How to Create a Buyer Persona

Customer Profiles

Now that we know who we are talking to, where we want to be and everything in between, we need to come up with several different buyer personas or “customer profiles.”

This is going to help you when creating engaging captions and choosing photos or videos.

In your next assignment you will need to create someone that fits the exercise you previously completed.


Example: Andrea Cortez
Example: Andrea Cortex lives in Durham, NC
Example: Andrea Cortez lives in Durham, NC and is the Director of Operations at CISCO.
Example: Andrea Cortez lives in Durham, NC and is the Director of Operations at CISCO and makes $85,000 a year.
Example: Andrea Cortez lives in Durham, NC and is the Director of Operations at CISCO and makes $85,000 a year with a Masters Degree
Example: Andrea Cortez lives in Durham, NC and is the Director of Operations at CISCO and makes $85,000 a year with a Masters Degree. On the weekends she likes to go hiking with her dogs, read books, paint and hang out with friends.
Example: Andrea Cortez lives in Durham, NC and is the Director of Operations at CISCO and makes $85,000 a year with a Masters Degree. On the weekends she likes to go hiking with her dogs, read books, paint and hang out with friends. She enjoys the finer things in life and knows that quality comes with a price tag. She sets a monthly budget of miscellaneous spending of $800 per month.
Example: Andrea has trouble staying consistent in the gym and eating healthy.
Example: Andrea's goal is to be confident in the gym while working out and be able to wear a bikini at the beach with her girlfriends without feeling self conscious.
Example: I'll teach Andrea how to properly execute exercises at the gym so she can do them with confidence when alone. I'll give her the knowledge of how to properly track her food and the importance of healthy decisions. We'll also work on confidence exercises.