How to Find Your Ideal Customer or Client

You can’t attract and speak to your ideal client if you don’t know who they are.

In any industry, we find ourselves spitting out a range of individuals you would like to have as clients. Ultimately, you need to decide on one specific client you want to attract.

Are they middle-aged women with an above average income?

College students between the ages of 20-24?

High school athletes located in a specific area?

The exercise below will help you identify who it is you need to be targeting.

Complete the assignment below to the best of your ability.


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Why should people buy my product/service instead of my competitors?