Personal or company branding is a necessity. 

Everything that you post needs to be reflective of your personal or company brand.

It is going to be the foundation of your messaging, imaging, offers, advertising and more.

In the next assignment, you will need to complete the following:

Define these 5 characteristics:

  • Personality:

    • What is going to be your unique style? What is it that you do differently that when someone comes to your page if they are your ideal customer, they will immediately be drawn to you?

  • Voice & Tone:

    • Are your captions going to be silly and funny or are they going to be sarcastic and serious? Are you going to be formal and businesslike or informal? This tone and voice, is it going to be used on all of your platforms?

  • Visuals:

    • Are you going to do a color scheme? Are you going to post specific types of content on specific days? What types of visuals do you want your page to have? If you post quotes what type of font will you use and colors?

  • Values:

    • What is it you believe in? What gets you the most fired up and passionate? How do you want your customers to see you? Are you going to allow yourself to post controversial topics?

  • Vision:

    • Why is this work that you’re doing important? Why is this your passion? Why do you put time into it? How can you share your vision with your clients? 


What is your unique style? What is it that you do differently? When someone comes to your page if they are your ideal customer, why will they be drawn to follow you?
Are your captions going to be silly and funny or formal and businesslike? Are you sarcastic? Serious?
Are you going to have a color scheme for your feed? Are you posting a specific type of content on certain days? What types of visuals do you want your page to have? If you post quote type of photos, as is the font and colors you will use?
What is it that you believe in that may be polarizing/controversial? What gets you the most fired up and passionate? How do you want your customers to see you?
Why is this work that you're doing important? Why is this your passion? Name some reasons that you are putting time, effort and money into it. How can you best share your vision with your clients?